Colin Russell, SFR - Realtor

The Key to Your New Home
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Things to Consider When Selling Your Home

 

Before placing that FOR SALE sign on the front of your property there are a few things you need to consider

 

How do I maximize my potential home value

 

and

 

 How can I make the sales process smooth and efficient. 

To ensure that you get the best market price for your home, you have to advertise and market the property effectively.  Simply putting an advert in the local paper will not sell a home these days.

 

The Internet has given birth to a new format of home selling in which 98% of buyers start there search online before they even discuss funding, locations or even speaking with a Realtor, that is why a good solid proven marketing strategy is needed.

 

To maximize the potential in your home you will need the following things:

 

  • Work with a Realtor who can objectively show how to increase the CURB APPEAL

 

  • Base the initial value of the home (Market Analysis) on the square footage and location of the property only

 

  • Add the extra value of upgrades and additions to the base price.

 

Open House Strategy and How to De-Clutter

 

  • At an open house, the first impressions count starting with curb appeal, so you'll want to enhance your home's perceived value.

 

  • Make your home inviting by taking care of bothersome minor repairs

 

  • Clean all bathroom and kitchen counter and clear them of dishes and clutter.

 

  • Arrange storage areas neatly and put unused items in a closet.  

 

  • If you have pets, consider having a neighbor watch them for the duration of the open house. 

 

  • It's a good idea for you to be absent during the open house.  

 

  • If you must be present, let your Realtor® do the talking.

 

 

Features to Accentuate

While you may have long determined which aspects of your home you love, having a fresh set of eyes assess its best features is a smart idea.  If you're considering selling your home, take the time to walk through it methodically with your Realtor®.  Together you can determine which features of the home should be accentuated.

  • Does your home have a wonderful view?

(Make the most of it by sprucing up window treatments and arranging furniture to draw the eye toward the windows.)

  • Perhaps the location of your house is truly incredible. Your Realtor® can help accentuate this feature in sales and marketing materials.

  

 

Desired Price and Bottom Line Price

 

It's great to shoot high and ask for that magical figure, but when determining your homes value, it is very important to identify your bottom line figure.  Not all homes sell for the asking price and when offers are made accepting an offer without doing the maths could leave you struggling with your next purchase.  Ask your Realtor® to provide a CMA by assessing recent home sales statistics in your area, with this your Realtor® can recommend an appropriate target price range.

 

Working with your Realtor®, you can set an initial asking price, as well as privately determine the absolute lowest price you would comfortably accept for selling your home. By crunching the numbers and setting parameters early on, you can avoid emotional rollercoasters during the process of receiving, countering and accepting offers.

Disclosures

When selling your home, you may be obligated to disclose problems that could affect the property's value or desirability.  In most states, it is illegal to fraudulently conceal major physical defects in your property, such as a basement that floods in heavy rains. Many states now require sellers to take a proactive role by making written disclosures on the condition of the property. Ask your Realtor® for the particular laws of your state.